AI SEARCH

CAN  KILL  YOUR  ALC-BEV SALES.

ADULT BEVERAGE DIGITAL  MARKETING & E-COMM  IS  CHANGING RIGHT NOW.

LEARN HOW TO STAY RELEVANT AND WIN PRODUCT AWARENESS AND SALES IN THIS NEW ERA OF CONSUMER DISCOVERY.

ABVevolution CONFERENCE + TRADESHOW

AUGUST 2026 // NASHVILLE, TENNESSEE

ABVevolution is the leading-edge conference shaping the future of digital commerce and brand strategy for the adult beverage industry.

As AI-driven search transforms how consumers discover, evaluate, and buy, ABVevolution empowers alcohol brands, distributors, and retailers to stay ahead—protecting relevance, amplifying visibility, and unlocking growth in a wave of algorithmic disruption.

  • 65% of Google Searches last year ended without a click (“zero-click searching”)

    • Users increasingly get answers directly on the search results page or via AI summaries, bypassing websites entirely.

  • Over 60% of Gen Z and Millennials use ChatGPT or other AI tools for search weekly

    • Traditional search engines are losing traffic or adopting their own AI-generated answers (ex: Google)

  • Google’s click-through-rate (CTR) dropped ~32% after the introductions of it’s AI Overview summaries

    • Traditional search engines are losing traffic or adopting their own AI-generated answers (ex: Google)

AI Search Is Changing How Consumers Experience Your Products Online

Without a new AI-adapted marketing strategy,

your brand can become irrelevant on the internet.